SmartSurvey vs AskNicely

A detailed side-by-side comparison — features, pricing, integrations, and a final verdict based on ratings.

SmartSurvey
4.21,785 reviews

UK-based survey platform.

From $113/mo
Visit
AskNicely
4.82,504 reviews

Customer experience surveys for frontline teams.

From $72/mo
Visit

Features Comparison

Feature
SmartSurvey
AskNicely
Webhooks
White Label
Multi-Step Forms
Team Collaboration
Conditional Logic
AI Features
Lead Scoring
CRM Integrations
Payment Collection
Analytics
Custom Domains
API

Pricing Comparison

SmartSurvey
  • Free
  • Starter$113/mo
  • Pro$236/mo
  • Business$565/mo
  • EnterpriseCustom
AskNicely
  • Free$0
  • Starter$72/mo
  • Pro$154/mo
  • Business$360/mo
  • EnterpriseCustom

Ratings by category

ease Of Use
SmartSurvey: 4.3
AskNicely: 4.8
features
SmartSurvey: 4.0
AskNicely: 4.6
support
SmartSurvey: 4.2
AskNicely: 4.8
value For Money
SmartSurvey: 4.2
AskNicely: 4.7
integrations
SmartSurvey: 4.3
AskNicely: 4.8
performance
SmartSurvey: 4.1
AskNicely: 4.7

Pros & Cons

SmartSurvey
  • Easy to use, even for non-technical teams
  • Strong integrations with popular CRMs
  • Great value for money on annual plans
  • Responsive customer support
  • Limited templates on free plan
  • No native mobile app
  • Advanced features require higher-tier plans
AskNicely
  • Easy to use, even for non-technical teams
  • Strong integrations with popular CRMs
  • Great value for money on annual plans
  • Responsive customer support
  • Limited templates on free plan
  • No native mobile app
  • Advanced features require higher-tier plans

Final verdict

Winner: AskNicely

Based on overall rating, feature breadth and review volume, AskNicely edges out SmartSurvey for most teams. That said, the right pick depends on your stack and budget — check each tool's pricing tiers above before committing.