SmartSurvey Review (2026)

4.2· Final score: 4.2/5

Overview

SmartSurvey uk-based survey platform. The platform combines a drag-and-drop builder, advanced logic, and analytics to help marketing, product, and research teams launch experiences in days, not weeks.

Teams choose SmartSurvey because it scales from small experiments to enterprise rollouts. Native integrations connect to popular CRM, email, and analytics tools so leads and responses flow into the rest of your stack automatically.

Features

  • Webhooks
  • White Label
  • Multi-Step Forms
  • Team Collaboration
  • Conditional Logic
  • AI Features
  • Lead Scoring
  • CRM Integrations
  • Payment Collection

Pricing

Free
Starter
$113/mo
Pro
$236/mo
Business
$565/mo
Enterprise
Custom

Pros

  • Easy to use, even for non-technical teams
  • Strong integrations with popular CRMs
  • Great value for money on annual plans
  • Responsive customer support

Cons

  • Limited templates on free plan
  • No native mobile app
  • Advanced features require higher-tier plans

Top alternatives

AdsQuiz

Free Plan
4.91,248 reviews

Lead generation quiz and form builder for marketers, agencies, and businesses.

Lead GenerationAgency FriendlyEnterprise
  • Conditional Logic
  • CRM Integrations
  • White Label
Starting at
$29/mo
4.9732 reviews

In-product user research surveys.

EnterpriseForm BuilderQuiz Builder
  • Lead Scoring
  • Custom Domains
  • White Label
Starting at
$23/mo

AskNicely

Free Plan
4.82,504 reviews

Customer experience surveys for frontline teams.

EnterpriseWhite LabelFunnel Builder
  • Analytics
  • Conditional Logic
  • Team Collaboration
Starting at
$72/mo

What users say

Sarah Chen · NorthStar Agency

"We've been using SmartSurvey for over a year and it's transformed how our team captures leads. The builder is intuitive and the integrations just work."

Marcus Johnson · BlueOcean Media

"SmartSurvey is solid for survey software. Pricing is fair and support replied within an hour every time we asked."

Priya Patel · ScaleUp Co

"Switched from a competitor and haven't looked back. SmartSurvey has the right balance of power and simplicity."

Diego Ramirez · Brightpath Studio

"Honestly the best in the category. Conditional logic and analytics are a game changer for our funnels."