Criteria

Criteria pre-employment testing platform. The platform combines a drag-and-drop builder, advanced logic, and analytics to help marketing, product, and research teams launch experiences in days, not weeks. Teams choose Criteria because it scales from small experiments to enterprise rollouts. Native integrations connect to popular CRM, email, and analytics tools so leads and responses flow into the rest of your stack automatically. With templates for Assessment & Testing Platforms, Criteria fits a wide range of use cases — from lead capture and onboarding to research and certification. Conditional logic, multi-step flows, and rich question types make every experience feel personalized. Reporting dashboards give a real-time view of completion rates, drop-off points, and conversions. Export raw data, push events to your warehouse, or trigger automations in Zapier, Make, or n8n. White-label options let agencies deliver branded experiences to clients. Security and compliance matter too — Criteria supports SSO, role-based permissions, audit logs, and data residency in major regions, with SOC 2 and GDPR compliance on higher-tier plans. Whether you're building your first quiz or rolling out company-wide assessments, Criteria is designed to grow with you.