Qualtrics

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Experience management surveys at enterprise scale.

4.2(2,337 reviews)Starting at $127/mo
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Overview

Qualtrics experience management surveys at enterprise scale. The platform combines a drag-and-drop builder, advanced logic, and analytics to help marketing, product, and research teams launch experiences in days, not weeks. Teams choose Qualtrics because it scales from small experiments to enterprise rollouts. Native integrations connect to popular CRM, email, and analytics tools so leads and responses flow into the rest of your stack automatically. With templates for Survey Software, Qualtrics fits a wide range of use cases — from lead capture and onboarding to research and certification. Conditional logic, multi-step flows, and rich question types make every experience feel personalized. Reporting dashboards give a real-time view of completion rates, drop-off points, and conversions. Export raw data, push events to your warehouse, or trigger automations in Zapier, Make, or n8n. White-label options let agencies deliver branded experiences to clients. Security and compliance matter too — Qualtrics supports SSO, role-based permissions, audit logs, and data residency in major regions, with SOC 2 and GDPR compliance on higher-tier plans. Whether you're building your first quiz or rolling out company-wide assessments, Qualtrics is designed to grow with you.

Key Features

  • White Label
  • Team Collaboration
  • Conditional Logic
  • Multi-Step Forms
  • Analytics
  • Zapier Integration

Pricing

Free
  • Up to 3 projects
  • Basic templates
  • Community support
Starter
$127/mo
  • Unlimited projects
  • Email support
  • Basic integrations
Recommended
Pro
$264/mo
  • Advanced logic
  • Premium integrations
  • Remove branding
  • Priority support
Business
$635/mo
  • White-label
  • Team collaboration
  • SSO
  • Custom domains
Enterprise
Custom
  • Dedicated CSM
  • SLA
  • Audit logs
  • Data residency

Ratings Breakdown

ease of use4.2
features4.2
support3.9
value for money4.2
integrations4.3
performance4.2

Pros

  • Easy to use, even for non-technical teams
  • Strong integrations with popular CRMs
  • Great value for money on annual plans
  • Responsive customer support

Cons

  • Limited templates on free plan
  • No native mobile app
  • Advanced features require higher-tier plans

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Customer experience surveys for frontline teams.

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  • Analytics
  • Conditional Logic
  • Team Collaboration
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User reviews (2,337)

Sarah Chen
NorthStar Agency · 2025-11-27
4.0

We've been using Qualtrics for over a year and it's transformed how our team captures leads. The builder is intuitive and the integrations just work.

Marcus Johnson
BlueOcean Media · 2026-06-01
4.0

Qualtrics is solid for survey software. Pricing is fair and support replied within an hour every time we asked.

Priya Patel
ScaleUp Co · 2026-02-19
4.0

Switched from a competitor and haven't looked back. Qualtrics has the right balance of power and simplicity.

Diego Ramirez
Brightpath Studio · 2026-06-15
4.0

Honestly the best in the category. Conditional logic and analytics are a game changer for our funnels.

Aisha Khan
Helix Digital · 2026-04-13
5.0

We've been using Qualtrics for over a year and it's transformed how our team captures leads. The builder is intuitive and the integrations just work.

Tom Becker
Vector Ventures · 2026-05-25
4.0

Qualtrics is solid for survey software. Pricing is fair and support replied within an hour every time we asked.

Yuki Tanaka
Lumen Group · 2026-01-21
4.0

Switched from a competitor and haven't looked back. Qualtrics has the right balance of power and simplicity.

Emma Wilson
Acme Marketing · 2026-06-13
4.0

Honestly the best in the category. Conditional logic and analytics are a game changer for our funnels.

Frequently asked questions

Does Qualtrics offer a free plan?

Qualtrics does not currently offer a free plan, but a free trial is available.

How much does Qualtrics cost?

Paid plans start at $127/month with higher tiers unlocking advanced features and white-labeling.

What are the best Qualtrics alternatives?

Popular alternatives include AdsQuiz, Sprig, AskNicely.

Is Qualtrics good for agencies?

Yes, Qualtrics is widely used by agencies, especially on the Business and Enterprise tiers which include white-label and team features.

Does Qualtrics integrate with my CRM?

Qualtrics integrates natively with major CRMs and supports thousands more via Zapier, Make, and webhooks.